I recently launched a Substack. You can find my announcement post below

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I am torn between worlds—between theory and practice, and between error and insight.

For nearly a decade, my plan was to eventually get a PhD, only working on the applied side until one day I would have enough savings to plunge into academia. But then, my wife brought me back to reality: no amount of savings would ever be enough for the terrible economic decision that is a PhD. She was, of course, right. I bowed to her wisdom and pivoted, deciding to continue on the applied side of the Behavioral and Decision Sciences.

As such, I should be spending my spare time marketing to clients to grow my business. But instead, I find myself continually exploring the mysteries of the field, speaking with fellow nerds, and writing for an audience that shares my academic curiosities. It’s a bad habit. But I can't help what I am interested in.

But it's time to face the truth—my focus on academic content is taking away from my ability to reach clients, and my world needs to be divided in two. I need a place to be a nerd, and a place to focus on getting clients.

So here on Substack, I declare my fiefdom for all those nerdy things that aren’t quite appropriate for LinkedIn. Here you’ll find explorations of all my core interests: motivation, decision-making, expertise, epistemology, context—plus whatever else strikes my fancy.

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